The Trust — Brand Portfolio
Creative Direction: Tristan Minton
The Trust came in as a blank slate — no identity, no packaging, no space, no digital presence. The ask was everything. We built it.
Identity - The cannabis market defaults to loud. The Trust was positioned against that from day one — built around credibility, clarity, and a visual system designed to communicate quality before a word is read. The identity was engineered to scale consistently from small-format labels through large environmental applications without losing coherence.
Packaging & Production
Cannabis packaging has layers most categories don't — compliance requirements, child-resistant specs, mandatory labeling fields, and state regulations that have to be absorbed into the design without compromising it. I treated every constraint as a design problem to solve.
The flagship package is a premium multi-compartment unit housing rolling papers, a lighter, and pre-rolls in one cohesive object. Custom mylar bags, glass jar labels, and a flexible label system for future SKU expansion were all developed in parallel — dielines, prepress, print management, and physical application handled end-to-end by Full Scale. Design to shelf-ready unit, no handoffs.
Environment & Digital
The dispensary interior and exterior were designed as physical extensions of the brand — not a retail box with logos applied to walls. The website was built for cannabis retail realities: clean navigation, mobile-first, Weedmaps integration, and SEO architecture built in from the start, not retrofitted after launch.
